How Volume Discounts Can Boost Your Shopify Sales 🚀

As a Shopify entrepreneur, you are constantly looking for ways to increase your sales and encourage your customers to buy more of your products. One effective strategy to achieve this is by offering volume discounts also known as quantity breaks. These discounts can be a great tool to not just boost your sales but also promote customer loyalty and satisfaction. In this article, we will explore how volume discounts can help increase your sales, retain customers, and ultimately grow your Shopify business.

What is a Volume Discount?

If you are not familiar with Volume Discounts, please read our article “What are Volume Discounts” explaining what is a volume discount. Anyway, volume discounts are essentially discounts where you offer a discount if your clients purchase a certain quantity of products or a certain amount. We can divide volume discounts into different subtypes: Volume or Quantity Discounts, Tiered Discounts, Threshold or Order Discounts and BOGO Discounts (Buy One, Get One). All these volume discounts subtypes can be applied depending on your goal or scenario, you can also mix these discounts concepts to achieve a more compelling strategy that will boost your sales. If you want to dig deeper into volume discounts before continuing we recommend you to read this article.

How Volume Discounts Boost Your Sales on Shopify

Promote Higher Orders

The most straightforward way volume discounts boost your sales is by encouraging your customers to buy more. When your customers see that they can save money by purchasing additional items, they are more likely to add more products to their cart. This increases your average order value (AOV) and as a consequence, your revenue.

Boost Customer Loyalty

Your customers will appreciate the opportunity to save money, and this positive experience can boost their loyalty. This feeling will increase the probability of them returning back to your store and not less important to talk about your store with friends and family members. Turning your clients into recurring customers and promoters at the same time.

Reduce Cart Abandonment

Cart abandonment is a common challenge for Shopify stores. This happens because customers often hesitate to complete their purchase because they feel the cost is too high. Offering your customers Volume discounts can address this issue by offering a clear incentive to save money by purchasing a higher quantity of products for a discounted price. This can be particularly important if you are selling products that people are buying regularly. For example, if your store sells beauty products and you have a volume discount to offer 10% off if your customers buy 2 and facial cleansers it is more likely that they will purchase from your store since it is a product that they use on a daily basis.

Improve Inventory Turnover

If you are not dropshipping your products or selling services, and because volume discounts encourage customers to buy more of your products, you can also manage your inventory more effectively. Products with volume discounts tend to sell faster, which can reduce storage costs and improve cash flow.

Attract B2B Customers

Most Shopify stores operate on a B2C model but if your products are also interesting for other businesses, volume discounts are also a great way to attract and retain B2B customers. Many business buyers prefer to buy in higher quantities and get a better deal, making volume discounts a valuable tool to tap into this market.

Using Volume Discounts on Shopify

As you can see, volume discounts can help your Shopify business to thrive in many ways and you can use this well known tool to increase your AOV and by consequence boost your sales. Shopify gives you out the box the possibility to create volume discounts. If you are interested in learning how you can use volume discounts using Shopify check their video tutorial. However, creating and managing discounts manually can be time-consuming and difficult to keep track of. This is where having a volume discount app comes in handy. You can try our FloatyApps - Volume Discounts Shopify app that allows you to manage complex volume discounts on you Shopify store and it for free 🚀.

You can find more information about the app on:

• 🚀 Install from Shopify App store
• 💻 YouTube

Main Features:

• No code needed to install;
• Customizable so it will match your store theme;
• Apply discounts all products, by collection or by product;
• Schedule your discounts;
• Target specific countries where your discounts will be available;

Conclusion

Volume discounts are a win-win strategy for both Shopify entrepreneurs and customers. Volume discounts help you to boost your sales, improve customer loyalty, and reduce cart abandonment rates, while customers benefit from cost savings. To leverage your pricing strategy, make sure to choose the right app, creating attractive volume discounts, and regularly analyse the results to improve your approach. Using volume discounts, can boost your sales, promote customer loyalty, and grow your business on Shopify.